Market Research for a higher education global institution

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Client

Industry

Philanthropy and Impact Investing

Georgraphical Reach

United States

Solutions

Data - Research

Year

2023

Duration

6 months

Tools

Market Research for a higher education global institution

Objective

Brief Overview: A non-profit organization that focuses on providing innovative higher education and training programs to equip individuals and organizations with the skills and knowledge needed to create positive social change.

The organization initiated a market research project to investigate the market's wants and needs in order to explore potential avenues of work that could be implemented in the future. The project aimed to gain a better understanding of the organization's current situation and to define a go-to market strategy.

Client

Industry

Philanthropy and Impact Investing

Georgraphical Reach

United States

Solutions

Data - Research

Year

2023

Duration

6 months

Market Research for a higher education global institution

Methodology & Process

PHASE 1

In the first phase, we immersed ourselves in the organization to understand key stakeholders' opinions, participant experiences, and team members' viewpoints. We also analyzed internal documents and databases to gather insights for designing the external research strategy. This phase included conducting interviews and surveys within the organization.

PHASE 2

In the second phase, we conducted an in-depth analysis of market trends and dynamics, conducted a competitive landscape market scan, researched philanthropic practices and opportunities in the impact investing sector, and sourced potential leads in the market. We conducted interviews with external stakeholders and implemented surveys to gather valuable data and feedback. The process was enhanced leveraging AI technology and data scraping strategies.

The process in numbers:

Results

Overall, the market research process provided the organization with valuable insights into the market landscape, key observations, potential opportunities for growth, and a foundation for informed decision-making. The project demonstrated the importance of conducting thorough research to guide strategic decision-making and explore new avenues for organizational development.

interviews conducted globally

internal documents analyzed

survey responses

competitors studied

441

leads generated

deliverables

Comprehensive market scans

Data Visualization

The data visualization component was instrumental in transforming raw data into actionable insights. Using data visualization tools like Looker, we created dynamic dashboards and interactive visualizations to present complex market data in an intuitive and accessible manner. Graphical representations were employed to highlight key trends and patterns. Moreover, our data storytelling approach ensured that each visualization contributed to the narrative, enabling stakeholders to derive meaningful insights and formulate informed strategies.

The data visualization component was instrumental in transforming raw data into actionable insights. Using data visualization tools like Looker, we created dynamic dashboards and interactive visualizations to present complex market data in an intuitive and accessible manner. Graphical representations were employed to highlight key trends and patterns. Moreover, our data storytelling approach ensured that each visualization contributed to the narrative, enabling stakeholders to derive meaningful insights and formulate informed strategies.

And Processing

The project utilized social innovation frameworks to analyze the gathered information and extract insights. By using structured frameworks and tools for organizing and synthesizing our findings from the research process we were able to produce additional insights into the market behavior, prioritize important data, identify trends, and make informed decisions based on the data collected.

The project utilized social innovation frameworks to analyze the gathered information and extract insights. By using structured frameworks and tools for organizing and synthesizing our findings from the research process we were able to produce additional insights into the market behavior, prioritize important data, identify trends, and make informed decisions based on the data collected.

NOTE: Due to confidentiality agreements, we are unable to display data dashboards specific to this process. The imagery is for reference only and is not specific to the project.

Client Words

Lumen has been an invaluable partner in executing our mission, consistently delivering exceptional work and exhibiting unparalleled dedication. They would become an invaluable asset to any business looking for outstanding communication solutions. The support provided by Lumen was a game-changer for our entire organization. Their team seamlessly integrated with ours, creating a synergy that was evident in every piece of content produced and projects developed such as their lead in a thorough market research. The collaborative spirit fostered an environment where creativity thrived, and the end result was a brand image that not only met but exceeded our expectations.

Lumen has been an invaluable partner in executing our mission, consistently delivering exceptional work and exhibiting unparalleled dedication. They would become an invaluable asset to any business looking for outstanding communication solutions. The support provided by Lumen was a game-changer for our entire organization. Their team seamlessly integrated with ours, creating a synergy that was evident in every piece of content produced and projects developed such as their lead in a thorough market research. The collaborative spirit fostered an environment where creativity thrived, and the end result was a brand image that not only met but exceeded our expectations.

Agustín Cuadra

Global Marketing & Communication Manager,

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